I’m Alex McFarlane. Technical Director & full-stack developer building resilient products with Laravel, AWS, and AI.
I lead and ship production-grade software for startups, creative agencies, and established brands. My background spans technical direction, modern cloud architecture, and hands-on development. I’ve run a successful digital agency in London and delivered large-scale web platforms and campaigns across sectors.
Today I’m Technical Director at PhMuseum, where I own technical strategy for a global platform dedicated to contemporary photography. Beyond that, I collaborate with founders and teams to turn ideas into scalable, maintainable products.
Core stack: Laravel (Cloud, Vapor, Nova), AWS, Cloudflare, Firebase, DevOps, and AI integrations with the ChatGPT API. I design robust architectures and build clean, scalable code aligned with UX and business goals.
Selected experience includes work with Monese, Cadbury, Nokia, O2, The Guardian, Johnson & Johnson, PlayStation, and LOVESPACE. I’m consistently recommended for being proactive, reliable, and collaborative.
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Based in Bologna, Italy (UK origin). Available across Europe/UK/US time zones.
Experience
- Company
- PhMuseum
- Role
- Technical Director (Part‑time)
- Date
- Location
- Bologna, Italy
- Company
- alexmcfarlane.com
- Role
- Technical Director
- Date
- Location
- Bologna, Italy · Remote
- Company
- Morph London
- Role
- Technical Director
- Date
- Location
- London, United Kingdom
- Company
- Momentum Worldwide
- Role
- Head of Technical Innovation
- Date
- Location
- London, United Kingdom
- Company
- Greenroom Digital
- Role
- Developer
- Date
- Location
- London, United Kingdom