Portrait of Alex McFarlane

Need a Technical Co-Founder to Build Your Product?

I’m a Technical Director with over a decade of experience building scalable web and mobile products. I help non-technical founders turn early-stage ideas into products that attract users and investors.

What I bring as a co-founder:

  • I take care of all your startup’s technical needs — from SEO and ads to product launches and ongoing maintenance.
  • End-to-end technical management: setup, hosting, infrastructure, and operations — handled so you can focus on vision and growth.
  • Product & growth mindset: define the smallest lovable product, launch quickly, and refine based on real user feedback.
  • Smart systems that grow with you: payments, data, analytics, automations, and AI tools that make your business run smoother.

Recent work includes leading the platform at PhMuseum and building Laravel systems for content and commerce. I’ve delivered campaigns and platforms with brands like Monese, PlayStation, Cadbury, Johnson & Johnson, The Guardian, O2, and Nokia.

Engagement options: co‑founder (equity and/or reduced cash), part‑time CTO, or build‑operate‑transfer.

Start the conversation

Based in Bologna, Italy (UK origin). Available across Europe/UK/US time zones.

Fit checklist

  • Great ideas at any stage — from concept to early traction
  • MVP built fast (typically 4–12 weeks)
  • Open to Laravel or flexible on tech stack
  • Clear roadmap and measurable results

Experience

  1. Company
    alexmcfarlane.com
    Role
    Technical Director
    Date
    Location
    Bologna, Italy · Remote
  2. Company
    Morph London
    Role
    Technical Director
    Date
    Location
    London, United Kingdom
  3. Company
    Momentum Worldwide
    Role
    Head of Technical Innovation
    Date
    Location
    London, United Kingdom
  4. Company
    Greenroom Digital
    Role
    Developer
    Date
    Location
    London, United Kingdom